Perception Study of Tourist Destination Image based on Online Comment Data:A Case Study of Solidary Beauty Peak&Royal City Scenic Area in Guilin City
This study focuses on the relatively low popularity of Guilin's Solidary Beauty Peak&Royal City Scenic Area in terms of cultural tourism.By analyzing online comment data and employing methods such as frequency analysis,Word2vec word vector training,K-Means clustering,TF-IDF keyword extraction,and text sentiment analysis,this study measures the elements of tourist perception and sentiment towards the Solidary Beauty Peak&Royal City Scenic Area,thereby representing the tourist destination image.The results reveal the following:(1)The tourist destination image of Solidary Beauty Peak&Royal City Scenic Area can be divided into two levels:spatial image perception and non-spatial image perception.Furthermore,it can be further categorized into six clusters,namely spatial attribute perception,natural landscape perception,human landscape perception,emotional intention perception,tourism service perception,and historical-cultural perception,and special activity perception;(2)The unique competitive advantages of the Solidary Beauty Peak&Royal City Scenic Area lie in its services and distinctive culture;(3)Overall,tourists exhibit high satisfaction with the scenic area,with few negative sentiments primarily stemming from ticket prices and excessive commercialization.This study establishes a theoretical framework for the establishment and administration of the Solidary Beauty Peak&Royal City Scenic Area,while additionally exploring innovative approaches to promote the sustainable growth and smart management of Guilin's cultural tourism sector.
tourist destination imageSolidary Beauty Peak&Royal City Scenic Areasentiment evaluationanalyzing online comment data and employing methods
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