Study on the Network Perception Evaluation and Communication Mechanism of the Landscape Symbols of Traditional Villages in Jiangnan Canal:Taking Three Traditional Villages in Changzhou Basin as Examples
Based on the theoretical support of semiology classification,this study obtains the hot landscape elements by analyzing the UGC data of tourists,and constructs the traditional village landscape symbol system from four dimensions.Establish the evaluation system of perceived hot spot through questionnaire survey.The results show that:(1)Environmental characteristics are the most important influencing factors,followed by indicator information and cultural perception.(2)The three traditional villages in Changzhou Basin of Jiangnan Canal performed well in terms of cultural perception factors,with inferior environmental characteristics and weak indicator information factors.(3)From the perspective of tourist perception,the traditional village landscape network transmission mechanism with landscape symbols as the representation medium is reviewed.This study sorts out the new communication path and design ideas for the sustainable development of the landscape culture of traditional villages in Changzhou.
traditional villageslandscape symbolperceptioncommunication mechanism