Study on Regional Cultural Expression Strategies for Tourist Scenic Byways from the Perspective of Environmental Availability Theory
As roads with specific scenic,historical and natural values,tourism scenic roads not only have the dual functions of transport and tourism and leisure,but also serve as an important carrier for the inheritance and promotion of regional culture.From the perspective of environmental availability theory,this paper explores the regional cultural expression strategies of tourist scenic routes,including the extraction and application of cultural symbols,the identification and construction of cultural scenarios,and the condensation and inheritance of cultural connotations,with the aim of providing a new way of thinking for the related research work of scenic routes.