Evaluation of Rural Tourism Supply and Demand Equilibrium in Hebei Province from the Perspective of Supply and Demand Coupling Coordination
In order to solve the problem of mismatch between supply and demand exposed in the rapid development of rural tourism in Hebei Province,promote the further high-quality development of rural tourism,give full play to the radiation function of tourism and help rural revitalization.Based on the coupling theory of supply and demand,the"supply-demand"balance of rural tourism allocation in Hebei Province was measured,the spatial matching relationship between supply and demand and the degree of coordinated development of supply and demand were analyzed,and the spatial differentiation of rural tourism supply and demand allocation in Hebei Province was explored.The results showed as follows:(1)The comprehensive level of supply and demand in Hebei Province showed obvious spatial differences.On the supply side,the supply level in the peripheral regions is high,while the supply level in the central region is relatively low.In terms of demand,the central region is gradually weakening to the surrounding region.It is necessary to pay attention to the differences in the development of different types of rural tourism in different cities.(2)The research finds that the coordinated development of rural tourism in Hebei Province needs to be improved,and about 60%of the areas belong to the category of transitional development.The development speed and direction of supply and demand are generally coordinated,and there is a problem of unbalanced development of supply and demand.The inconsistency of urban development speed intensifies the imbalance of rural tourism space allocation,which needs to be differentiated and improved.The research results can provide strong support for rural tourism planning,management and policy formulation in Hebei Province.
rural tourismcoupling of supply and demandcoordinated developmentbalance of supply and demandHebei Province
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