This paper first extracts the characteristics of the street type millennium ancient city and analyzes them,at the same time,proposes six targeted strategies:"market-oriented to capture new consumer groups in the cultural and tourism industry","improving the environment to create favorable tourism conditions for the cultural and tourism industry","cultural creativity empowers the cultural and tourism industry to lead the revitalization of the ancient city","creating a night time cultural and tourism industry to activate the night consumption of the ancient city","improving the spatial layout of the cultural and tourism industry",and"constructing a three-dimensional model for the improvement of the cultural and tourism industry".These strategies are applied to the improvement of the cultural and tourism industry in Zhaobaoshan Street.Based on specific factors such as the location,history,culture,and resources of Zhaobaoshan Street,a targeted"TRAVEL"model for the improvement of the cultural and tourism industry is proposed to activate its development potential and assist in the revitalization of the millennium ancient city and the construction of revival.
关键词
街道型千年古城/街区保护/文旅业态/文化复兴
Key words
street type millennium ancient city/block protection/cultural and tourism industry/cultural revival
万方数据