Research on the Promotion Strategy of Street Type Millennium Ancient City Cultural and Tourism Industry:Taking Zhaobaoshan Street as an Example
This paper first extracts the characteristics of the street type millennium ancient city and analyzes them,at the same time,proposes six targeted strategies:"market-oriented to capture new consumer groups in the cultural and tourism industry","improving the environment to create favorable tourism conditions for the cultural and tourism industry","cultural creativity empowers the cultural and tourism industry to lead the revitalization of the ancient city","creating a night time cultural and tourism industry to activate the night consumption of the ancient city","improving the spatial layout of the cultural and tourism industry",and"constructing a three-dimensional model for the improvement of the cultural and tourism industry".These strategies are applied to the improvement of the cultural and tourism industry in Zhaobaoshan Street.Based on specific factors such as the location,history,culture,and resources of Zhaobaoshan Street,a targeted"TRAVEL"model for the improvement of the cultural and tourism industry is proposed to activate its development potential and assist in the revitalization of the millennium ancient city and the construction of revival.
street type millennium ancient cityblock protectioncultural and tourism industrycultural revival
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