On Key Issues and Breakthroughs in High Quality Development of Xizang Tourism Festival
The tourism festival is an important tourism activities in Xizang.The well-known tourism festivals have become an important driving force and the special tourism festivals have great potential in the development of Xizang tourism industry.The key issues for high-quality development of Xizang tourism festival are effective coordination out of diverse demands,balance between public welfare and profitability goals,improvement of activity content and social capital participation.For the high-quality development of Xizang tourism festival,it is expected to do a good job in overall planning to build tourism festival gathering areas,to create differentiated brands and festival activities,to expand consumption space to achieve dual goals through collaboration,to optimize the mechanism for organizing festivals to le-verage the advantages of various entities,and to combine online with offline efforts to build a three-di-mensional promotion system.