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优化数字贸易平台评价体系方略

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数字贸易平台可以有效降低交易成本,加快商品流通速度,从而有效推动数字贸易高质量发展.基于数字贸易平台而生的评价体系,是平台运营的重要补充,对卖方、买方及平台的发展均至关重要.当前,数字贸易平台评价体系存在评价体系信息反馈机制不畅、评价体系交易保障机制不健全、评价体系跨平台协同性机制缺失等问题.优化数字贸易平台评价体系,重点在于减少信息不对称问题、优化线上资源配置、促进产品和服务升级.建议以完善数字贸易平台信用体系建设提高平台的可靠性,重视多维度评价体系构建提高平台交易保障,支持跨平台转移评价体系促进国际合作等,不断优化数字贸易平台评价体系建设,更好地推动数字贸易平台的发展.
Strategies for Optimizing the Evaluation System of Digital Trade Platforms
Digital trade platforms can effectively reduce transaction costs and accelerate the speed of commodity circulation,thereby effectively promoting the high-quality development of digital trade.The evaluation system born out of digital trade platforms is an important supplement to platform operations and is crucial to the development of sellers,buyers,and the platforms themselves.At present,the evaluation system of digital trade platforms suffers from issues such as ineffective feedback mechanisms,inadequate transaction safeguard mechanisms,and a lack of cross-platform coordination mechanisms.To improve the evaluation system of digital trade platforms,the focus should be on reducing information asymmetry,optimizing online resource allocation,and promoting product and service upgrades.It is recommended to enhance the reliability of the platform by improving the credit system construction of digital trade platforms,prioritize the establishment of a multi-dimensional evaluation system to improve transaction safeguards,and support the transfer of evaluation systems across platforms to facilitate international cooperation.These efforts will continuously improve the construction of the evaluation system for digital trade platforms and better promote their development.

Digital TradeDigital Trade PlatformInformation AsymmetryEvaluation SystemHigh-quality Development of Trade

张洪胜、陈卓雅、杨晨

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浙江大学中国数字贸易研究院,浙江 杭州 310058

马来西亚理科大学,马来西亚

数字贸易 数字贸易平台 信息不对称 评价体系 贸易高质量发展

国家自然科学基金面上项目浙江省哲学社会科学规划课题浙江省哲学社会科学规划课题

7227312522NDQN203YB22ZJQN13YB

2024

开放导报
综合开发研究院(中国·深圳)

开放导报

CHSSCD
影响因子:0.615
ISSN:1004-6623
年,卷(期):2024.(4)