The Formation and Transmission Mechanism of Internet-Famous City Economy:On the Regional Economics Significance of the Popularity of Zibo Barbecue
Zibo Barbecue has developed from a regional economic event as an internet fad into a regional public brand,effectively driving the economic development of the surrounding region.It has great economic significance in promoting regional economic growth,advancing industrial transformation and upgrading,enhancing urban brand-building and optimizing spatial resource allocation.From the perspective of regional economics,based on the develop-ment process and characteristics of Zibo barbecue event,this paper deeply analyzes the impact of the popularity of Zi-bo barbecue on the regional economy with Zibo as the core,and clarifies the regional economic significance of Zibo barbecue event with practical experience and future challenges.It is found that encouraging the development of private economy,improving urban service level,exploring regional cultural resources,seizing internet traffic marketing oppor-tunities,expanding regional consumer market,and promoting government-market coordination are the six core mech-anisms of Zibo Barbecue's popularity.Maintaining service quality,coping with market competition,and improving innovation ability are the main focuses in the long-term development of Zibo barbecue industry.The success of Zibo Barbecue provides a useful reference for effectively responding to the trend of internet traffic economy,creating a new areas of strong consumer activity,and promoting regional economic transformation;and it has important practical sig-nificance in promoting both an efficient government and an effective market,stimulating the consumption momentum of the huge domestic market,and promoting regional economic integration and high-quality development.
regional public brandregional coordinated developmentinternet traffic economyZibo barbecue
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