Research on the Influence of Digital Economy on Regional New Product Development Performance:Evidence from Provincial Panel Data
Based on the panel data of 30 provinces in China from 2013 to 2022,this paper empirically examines the impact of digital economy on regional new product development performance.is the study finds that digital econo-my has a significant effect on regional new product development performance,and this conclusion is still valid after endogeneity test and multiple robustness tests.Heterogeneity analysis results show that there are regional and urbani-zation level heterogeneities in the driving effect of digital economy on regional new product development performance.First,digital economy significantly improves new product development performance in eastern and western regions,but has an insignificant promoting effect on central region.Second,digital economy has a more significant effect on new product development performance in regions with high-urbanization levels than those with low-urbanization levels.Further research shows that digital economy improves regional new product development performance by promoting ex-ploratory innovation.Therefore,the government should increase investment in infrastructure construction,set up spe-cial funds to support innovative projects,provide relevant training and technical support,conduct urban planning and formulate development policies according to local conditions,and improving regional new product development per-formance.
digital economynew product development performanceexploitative innovationexploratory inno-vation