Analysis of Factors Influencing User Innovation Survival from the Perspective of Network Relationship:A Case Study of LEGO Ideas
With LEGO Ideas as the data source,author network and content network are constructed based on previous studies on social network platforms,and the centrality of user innovation nodes in the network is calculated.Then,survival analysis method is adopted to treat the＂survival＂of user in-novation as survival event,and survival regression model is established to calculate the influence coeffi-cient of network centrality on user innovation survival in stages.The research shows that the two types of network attributes provide positive effects on the survival of user innovation in the early stage of re-lease,the influence of author network becomes more and more obvious in the later stage,and the content network gradually appears negative signs.Companies should encourage high-quality au-thor interactions in OI platforms and identify high-quality user innovations based more on author behavior.
User InnovationSurvival AnalysisSocial NetworkLEGO Ideas
NETL
NSTL
万方数据
