The Path of Value Co-creation for Enterprises in the Context of Service-oriented Manufacturing Industry:From the Perspective of Dynamic Capability Theory
In the process of service-oriented manufacturing,manufacturing enterprises are no longer in a single market dominant position and need to rely on external resources for value co creation.Customers transform into value co creators,and the development of the Internet also provides a path to achieve value co innovation.At the same time,manufacturing enterprises need to utilize corresponding dynamic capabilities in different stages of value co creation and establish a dynamic matching mechanism for ca-pabilities in the value co creation process.Therefore,starting from the perspective of dynamic capabili-ties,using the theoretical analysis framework of"value proposition fit-dynamic capabilities-customer enterprise interaction",this paper conducts a case study on Midea and studies its dynamic process as a leader in the service-oriented transformation of the manufacturing industry,in different stages of serv-ice-oriented transformation and customer value co creation.Research has found that,firstly,in the process of value co creation,after the value proposition of Gu Enterprise is aligned,the enterprise will a-chieve corresponding strategic deployment through matching and utilizing dynamic capabilities,driving deep Gu Enterprise interaction activities and achieving value creation;Secondly,the different stages of service-orien-ted transformation determine the ways in which value propositions align and customer enterprise interactions are utilized,and the dynamic capabilities utilized also vary accordingly;Thirdly,the service-oriented trans-formation will develop with the continuous deepening of value co creation between enterprises,and the deeper the value co creation,the faster the service-oriented process of manufacturing enterprises.
Servitization of ManufacturingCo-creation of Customer and Enterprise ValueCo-creation PathDynamic Capability
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