科技创业月刊2024,Vol.37Issue(2) :35-40.DOI:10.3969/j.issn.1672-2272.202309043

价值共创视角下智慧养老服务系统的机理和商业模式研究

Mechanism Deconstruction and Business Model Exploration of Smart Elderly Service System under the Perspective of Value Co-Creation

兰静容 陈静怡 黄美娇
科技创业月刊2024,Vol.37Issue(2) :35-40.DOI:10.3969/j.issn.1672-2272.202309043

价值共创视角下智慧养老服务系统的机理和商业模式研究

Mechanism Deconstruction and Business Model Exploration of Smart Elderly Service System under the Perspective of Value Co-Creation

兰静容 1陈静怡 1黄美娇1
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作者信息

  • 1. 福建商学院 工商管理学院,福建 福州 350001
  • 折叠

摘要

践行智慧养老服务是当前应对"银发困境",实现"老有所养、老有所依"的关键所在.基于价值共创视角,在分析智慧养老服务系统构成要素和运行机理基础上,通过商业模式画布绘制,探析智慧养老服务系统多元共创可能的商业实现模式.研究表明,践行"用户需求驱动、信息平台主导、松散网络构筑"思维是智慧养老服务系统建设的先决条件;遵循"价值主张传递—价值主张吻合—价值网络重塑—价值共创增生"逻辑是智慧养老服务系统实现的内在机理;"用户驱动、平台主导、数智赋能的多元联动共创"模式则是助力传统养老模式智慧化、适配化转型的关键所在.研究从理论逻辑梳理和商业情境绘制两个方面开展,为我国智慧养老服务系统发展提供参考.

Abstract

The practice of smart senior care service is the key to deal with the "silver-hair dilemma" and realise the policy of "a sense of security and care for the elderly".Based on the perspective of value co-creation,we analyse the components and operation mechanism of the smart elderly service system,and explore the possible business realisation models of the multiple co-creation of the smart elderly service system through the drawing of business model canvas.The study shows that:firstly,practicing the thinking of "user demand-driven,information platform-led,loose network construction" is the prereq-uisite for the construction of the smart elderly service system;secondly,following the principle of "value proposition delivery-value proposition matching-value network reshaping",the study finds that the value proposition is the most important element in the construction of the smart elderly service sys-tem.value proposition transfer-value proposition matching-value network reshaping-value co-creation and proliferation is the internal mechanism for the realisation of the intelligent elderly service system;thirdly,the user-driven,platform-led,digital intelligence-enabled Thirdly,the "user-driven,platform-led,digital-intelligence-empowered multi-linkage co-creation" model is the key to assist the transforma-tion of the traditional elderly care model into a smart and adaptable one.The study provides useful ide-as for the implementation of China's smart elderly service system from the aspects of theoretical logic and business scenario mapping.

关键词

智慧养老服务系统/信息平台/价值共创/数字技术/商业模式画布

Key words

Smart Aging Service System/Information Platform/Value Co-creation/Digital Technolo-gy/Business Model Canvas

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基金项目

福建省大学生创新创业训练计划项目(S202311313035)

福建商学院校级一流本科教学团队建设项目(2023CT04)

福建省自然科学基金(2023J011150)

出版年

2024
科技创业月刊
湖北省科技信息研究院

科技创业月刊

影响因子:0.254
ISSN:1672-2272
参考文献量14
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