Based on the Triadic Reciprocal Causation Theory and Bandura's Social Learning Theory,explores the influence of financial literacy on the entrepreneurial intention of college students,as well as the moderating roles of role models and the university entrepreneurial environment.Entre-preneurial intention was assessed through a questionnaire,and financial literacy was measured by a basic financial knowledge test.A hierarchical generalized linear model was constructed using this da-ta.The research findings indicate that financial literacy has a significant positive impact on the en-trepreneurial intention of college students,and the university entrepreneurial environment plays a positive moderating role in this process.However,the moderating role of role models in this process is not significant.This paper investigates the interaction between financial literacy,role models,and the university educational environment from a financial perspective,expanding the re-search on college students'entrepreneurial intention in the context of higher education institutions.
关键词
金融素养/大学生创业意愿/高校创业环境/角色榜样/分层广义线性模型
Key words
Financial Literacy/College Student Entrepreneurial Willingness/University Entrepreneurial Environment/Role Model/Stratified Generalized Linear Model
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