Research on Government Subsidy Strategy of Online Channel Supply Chain under Blockchain Technology
For the online channel supply chain,considering the anti-counterfeiting traceability of online products,a manufacturer-led Stackelberg model was established under three scenarios of anarchy sub-sidy,innovation subsidy and quantity subsidy.The optimal operational decision under the three scenari-os was studied,and the impact of different subsidy strategies on supply chain members and the optimal subsidy strategies were analyzed.The results show that under the government subsidy strategy,the optimal decision of supply chain members is greatly affected by the cost subsidy ratio,unit subsidy a-mount and blockchain cost coefficient.The two subsidy strategies do not always make the online plat-form,the manufacturer and the consumer better.When the level of information traceability is low,both subsidy strategies can promote the three parties to form a win-win-win situation.For the three parties,the determination of the optimal subsidy strategy depends on the blockchain cost factor.
Government SubsidiesBlockchain TechnologyInformation Traceability Level