In today's digital economy era,network marketing has entered a stage of rapid development,and has become an indispensable marketing method with its wide coverage and low cost advantages.However,with the rapid development of network marketing,it has also led to the lack of social re-sponsibility of many e-commerce enterprises,and the phenomenon of violating consumer privacy,stealing data,and vicious competition has emerged in an endless stream,which has brought adverse effects to corporate stakeholders.Aiming at the phenomenon of lack of social responsibility of e-commerce enterpri-ses in network marketing,this paper deeply analyzes the causes of its formation and puts forward relevant suggestions,in order to provide certain reference significance for e-commerce enterprises to establish correct corporate social responsibility awareness in the process of network marketing.
关键词
数字经济时代/电商企业/企业社会责任缺失/网络营销
Key words
The Era of the Digital Economy/E-commerce Enterprises/Lack of Corporate Social Re-sponsibility/Network Marketing
维普
万方数据