Study on the Lack of Social Responsibility and Countermeasures of E-commerce Enterprises in the Era of Digital Economy
In today's digital economy era,network marketing has entered a stage of rapid development,and has become an indispensable marketing method with its wide coverage and low cost advantages.However,with the rapid development of network marketing,it has also led to the lack of social re-sponsibility of many e-commerce enterprises,and the phenomenon of violating consumer privacy,stealing data,and vicious competition has emerged in an endless stream,which has brought adverse effects to corporate stakeholders.Aiming at the phenomenon of lack of social responsibility of e-commerce enterpri-ses in network marketing,this paper deeply analyzes the causes of its formation and puts forward relevant suggestions,in order to provide certain reference significance for e-commerce enterprises to establish correct corporate social responsibility awareness in the process of network marketing.
The Era of the Digital EconomyE-commerce EnterprisesLack of Corporate Social Re-sponsibilityNetwork Marketing
万方数据
维普
