数字经济背景下企业商业模式创新研究
Research on Business Model Innovation of Enterprises under the Background of Digital Economy
李任一 1欧阳胜1
作者信息
- 1. 吉首大学 商学院,湖南 湘西 416000
- 折叠
摘要
在数字经济时代,企业商业模式也逐步向数字化转型,企业商业模式变得更加灵活与迅速,传统的商业模式被颠覆,因此如何创新性构建与时代背景相匹配的商业模式愈发重要.对数字经济趋势下的企业商业模式进行深入分析,研究其内涵、影响因素、动因、现存问题及对策,以期利用数字技术进行商业模式创新来获得更大的核心竞争力,为公司管理层就商业模式的创新提供管理决策及建议.
Abstract
In the era of digital economy,the business model of enterprises is gradually moving towards digitalization.The business model of enterprises has become more flexible and rapid,and the tradition-al business model has been subverted.Therefore,it is increasingly important to innovatively build a business model that matches the background of the times.This study deeply analyzes the business model of enterprises under the trend of digital economy,and studies its connotation,influencing fac-tors,motivation,existing problems and countermeasures,with a view to using digital technology to innovate business models to gain greater core competitiveness,and to provide management decisions and suggestions for the company's management to innovate business models,thus promoting economic development and social progress.
关键词
数字经济/企业成长/商业模式创新Key words
Digital Economy/Enterprise Growth/Business Model Innovation引用本文复制引用
基金项目
湖南省教育厅科学研究重点项目(22A0381)
吉首大学校级科研项目(JGY2023029)
出版年
2024
NETL
NSTL
维普
万方数据