The Impact of Financial Literacy on Entrepreneurial Performance of Returning Farmers
Implementing the rural revitalization strategy in an all-round way is an important measure to create a new pattern of development,and farmers are the main force of rural revitalization.This study is based on the survey data of 376 farmers returning to their hometowns to start businesses in Shuangfeng County,Hunan Province.We used factor analysis to construct financial literacy index and then empiri-cally examined the impact and mechanism of financial literacy on entrepreneurial performance of retur-ning farmers.The empirical test results show that financial literacy has a significant positive effect on entrepreneurial performance of returning farmers.This result still holds when dividing financial literacy into financial knowledge,financial awareness,and financial ability.In addition,the availability of credit plays a partial intermediary role between them,and social networks has a positive regulating effect.This conclusion helps to expand the relevant research on farmers returning to their hometowns for entrepre-neurship from the perspective of financial literacy,and is of great significance for promoting high-quality development of agriculture.