Research on the Service Quality of College Training Courses Based on SERVQUAL Model
Based on the concept of"Total Quality Management",Using the SERVQUAL model,five dimensional evaluation indicators are set according to the model.Using the questionnaire data obtained from the Management College of Guangdong Peizheng College as the sample,reliability analysis,sig-nificance analysis,paired t-test and other statistical analyses are conducted on the satisfaction and ex-pected values of the scale data.The differences in service quality of university training courses are test-ed,and targeted suggestions are proposed to provide reference for the continuous improvement of uni-versity training courses.
Practical Training CoursesTotal Quality ManagementSERVQUAL Model
NETL
NSTL
万方数据
维普
