基于"元设计"理论的东盟国际旅游文创设计品牌影响力提升研究
Based on the"Meta-design"theory of Asean International Tourism Creative Design Brand Impact Promotion Research
杨鹏广 1李辰飞 2徐樱芸3
作者信息
- 1. 桂林旅游学院,广西 桂林 541006
- 2. 桂林理工大学,广西 桂林 541004
- 3. 桂林学院,广西 桂林 541006
- 折叠
摘要
以坚定国家政策导向,立足于社会主义核心价值观,增强人民群众精神力量作为主要着力点,积极研制优质旅游产品;坚定文化自信,培育社会主义先进文化和优秀传统文化的根基,坚持以文塑旅,以旅彰文的发展观念,推动东盟国际旅游深度融合及高质量发展.为提高东盟国际旅游文创产品吸引力和生命力,通过对比当下旅游文创设计,分析其设计的本质特征,从"元设计"理论出发,针对文创产品的实用性、独特性、便捷性、收藏性、质量和价值等对提升旅游产品的品牌影响力进行探究.
Abstract
Firmly guiding state policies,basing itself on the socialist core values,strengthening the peo-ple's spiritual strength as the main focus,and actively developing high-quality tourism products,we should be firm in cultural confidence,cultivate advanced socialist culture and excellent traditional cul-ture,and adhere to the development concept of building tourism with literature and honoring litera-ture,so as to promote the deep integration and high-quality development of ASEAN international tourism.In order to improve the attraction and vitality of ASEAN international tourism cultural and creative products,this paper analyzes the essential characteristics of tourism cultural and creative de-sign by comparing it with the current design,starting from the theory of"Meta-design",this paper probes into the promotion of brand influence of tourism products from the aspects of practicability,u-niqueness,convenience,collection,quality and value,etc.
关键词
"元设计"/东盟国际旅游/文创设计/品牌影响力Key words
"Meta-design"/ASEAN International Tourism/Creative Design/Brand Influence引用本文复制引用
基金项目
广西哲学社会科学研究项目(23FWY020)
出版年
2024
NETL
NSTL
万方数据