Based on the"Meta-design"theory of Asean International Tourism Creative Design Brand Impact Promotion Research
Firmly guiding state policies,basing itself on the socialist core values,strengthening the peo-ple's spiritual strength as the main focus,and actively developing high-quality tourism products,we should be firm in cultural confidence,cultivate advanced socialist culture and excellent traditional cul-ture,and adhere to the development concept of building tourism with literature and honoring litera-ture,so as to promote the deep integration and high-quality development of ASEAN international tourism.In order to improve the attraction and vitality of ASEAN international tourism cultural and creative products,this paper analyzes the essential characteristics of tourism cultural and creative de-sign by comparing it with the current design,starting from the theory of"Meta-design",this paper probes into the promotion of brand influence of tourism products from the aspects of practicability,u-niqueness,convenience,collection,quality and value,etc.
"Meta-design"ASEAN International TourismCreative DesignBrand Influence