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电子商务赋能乡村产业振兴研究述评

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伴随现代信息技术普及应用和商业模式不断变革,电子商务已成为数字经济时代主要的交易方式,极大地促进了经济发展.围绕电子商务赋能乡村产业振兴的主题,从电子商务作用、电子商务赋能乡村产业振兴作用及其机理与路径、电子商务政策等维度进行文献综述.研究表明,电子商务是促进乡村产业振兴和农村经济发展的重要手段之一,其不仅能够搞活农村市场流通,还能带动乡村产业发展,促进农村经济结构转型升级.针对农村电子商务的发展路径,需要从政策支持和资金、人才与技术、机制创新等要素维度考虑.农村电子商务发展政策将从统一思想、政策指导、资金支持、营商环境打造、模式推广、制度与模式创新等方面对乡村产业振兴进行助力.
Review of Rural Industry Revitalization enabled by E-commerce
With the popularization and application of modern information technology and the continuous change of business model,e-commerce has become the main transaction mode in the era of digital econ-omy,which greatly promotes the development of economy.Focusing on the theme of rural industry re-vitalization enabled by e-commerce,this paper reviews the literature from the aspects of the role of e-commerce,the role of e-commerce enabling rural industry revitalization,the mechanism and path of e-commerce to help rural industry revitalization,and the mode of action of the comprehensive driving fac-tor of policy.The research shows that e-commerce is one of the important means to promote the revi-talization of rural industry and rural economic development.It can not only invigorate the rural market circulation,but also drive the development of rural industry in order to promote the transformation and upgrading of rural economic structure.The development path of rural e-commerce needs to be consid-ered from the aspects of policy support,capital,talent and technology,mechanism innovation and oth-er factors.In the rural e-commerce policy,the revitalization of rural industries will be assisted from the aspects of unifying ideas and raising awareness,policy guidance,financial support,creating a business environment,promoting models,model promotion,institutional innovation and model innovation.

Electronic CommerceRural Industry RevitalizationAction MechanismActing Path

桂学文、范凯煊

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华中师范大学 湖北省电子商务研究中心,湖北 武汉 430079

武昌理工学院 商学院,湖北 武汉 430223

电子商务 乡村产业振兴 作用机理 作用路径

教育部人文社会科学研究规划基金

22YJA630023

2024

科技创业月刊
湖北省科技信息研究院

科技创业月刊

影响因子:0.254
ISSN:1672-2272
年,卷(期):2024.37(5)
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