Research on the Grouping Path of China's Cross-border E-commerce Enterprises'Innovation Performance Improvement:Based on Fuzzy Set Qualitative Comparative Analysis(fsQCA)
In order to promote the innovation development of cross-border e-commerce enterprises,based on the resource-based theory and resource-dependence theory,142 cross-border e-commerce en-terprises are taken as the research samples,and the fsQCA method is applied to study the grouping paths and the mechanism of the innovation performance of cross-border e-commerce enterprises from the level of the enterprise's internal resources and external environment.The results of the study show that there are two paths that generate high innovation performance of cross-border e-commerce enter-prises,i.e.,the human-financial-competitive parallel and the competitive-financial parallel,and there are three paths of non-high innovation performance;through the analysis of the grouping paths,it is found that the financial resources,human resources,and the competitive position of the enterprise play an important role in promoting the innovation performance of cross-border e-commerce enterprises.The research conclusions and insights help to deepen the understanding of the complex influence mech-anism of enterprise innovation performance under multi-factor allocation,and provide some lessons for the improvement of innovation performance of cross-border e-commerce enterprises.
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