The Influence of Entrepreneurial Policy Cognition on College Students'Willingness to Return Home for Entrepreneurship:Based on the Background of Dual Preference Migration
College students'returning home to start their own businesses is an important superposition point to alleviate the difficulty of college students'employment and promote rural revitalization.At present,there is a double migration of college students'employment positions and employment prefer-ences in China.In order to deeply analyze the mechanism of college students'entrepreneurship under this background,a questionnaire survey was conducted among college students in Jiangxi Province to explore the impact of entrepreneurial policy cognition on college students'entrepreneurial willingness.The study found that the current college students have a low level of awareness of entrepreneurial poli-cies.Entrepreneurial policy awareness can positively affect entrepreneurial willingness.The higher the level of entrepreneurial policy awareness of college students,the higher the entrepreneurial willingness.Entrepreneurial passion and entrepreneurial opportunity recognition play a chain intermediary role in entrepreneurial policy awareness and entrepreneurial willingness.In addition,through further re-search,it is found that the influence of different types of entrepreneurial policy cognition on entrepre-neurial intention is different,among which the influence of information consulting policy cognition is the most significant.Therefore,strengthening the publicity of entrepreneurship policy centered on in-formation consultation and improving the awareness of college students'policies are conducive to at-tracting college students to return home and start a business and better realizing rural revitalization.
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