Construction of a Competency Ladder Model for Sports Entrepreneurs in the Context of Mass Entrepreneurship and Entrepreneurship
Exploring the competency evaluation system for sports entrepreneurs in the context of culti-vating entrepreneurial and entrepreneurial talents in China,and constructing a competency model that is suitable for the sports entrepreneurial and entrepreneurial environment.Using Nvivo analysis soft-ware to organize and summarize news reports and interview records of Chinese brand sports entrepre-neurs from 2020 to 2023,and study the ability needs and impacts of the entrepreneurial environment on sports entrepreneurs.The research results indicate that the competency ladder model for sports en-trepreneurs covers three stages:pre entrepreneurship,entrepreneurship preparation period,and entre-preneurship period;Core competencies include human qualities,interpersonal skills,and the ability to explore social experiences;Opportunity competence is mainly divided into resilience and entrepreneurial enthusiasm,while environmental competence includes market observation ability,social adaptation a-bility,and team building ability.The competency ladder model for sports entrepreneurs explains the corresponding characteristics that sports entrepreneurs should possess at different stages.This model can be used for the cultivation and development stages of sports entrepreneurs,and provides a theoreti-cal basis for the self-evaluation standards of sports entrepreneurs.