Research on the Dual-Operating Process of Social Enterprises under Resource Bricolage:A Longitudinal Single Case Study Based on"Ping An Sister"
This paper draws upon the theories of Resource Bricolage and Dual Value Creation,utilizing the case research of"Ping An Sister"to investigate their resource bricolage process in realizing a dual-istic operating system.It constructs a logical framework of"Motivation—Behavior(Resource Brico-lage)—Outcome(Value Acquisition)"to illuminate the critical challenges encountered by social enter-prises during development and the corresponding resource bricolage actions employed.The research re-veals that the process of social enterprises achieving a dualistic business model comprises three core stages of resource bricolage:"make doing""resource at hand"and"combination of resources for new pur-poses"In the"make doing"phase,social enterprises integrate and utilize existing resources,thereby engen-dering social value creation.During the"resource at hand"stage,these enterprises reconfigure their current assets,spurring growth in commercial revenue.Finally,in the"combination of resources for new purposes"phase,they creatively deploy resources on the spot,culminating in the formulation of a dualistic strategy for social enterprise operations.This research enriches the application of resource bricolage theory in the context of dualistic management within social enterprises and provides a practical template of resource bricolage strategies for similar entities.It offers guidance on how such enterprises can effectively bal-ance their social mission with economic viability under conditions of limited resources.
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