The Driver of Modern Farm Creation:A Multi-case Comparative Study
The emergence of modern farms marks the formation of a comprehensive and diversified mod-ern agricultural operation mode that integrates agriculture,tourism,culture and other functions.It can encourage enterprises to participate in market competition,improve the business environment,and is an important way to realize rural revitalization.Based on the in-depth interview data of 9 farms in Yang Ling demonstration area,this study applied rooted theory to study the driving factors affecting the es-tablishment of Yang Ling modern farms.Found:the creation of Yang Ling modern farm,Yang Ling development"gravity"is the flooding factors,urban development blocked"thrust"is the external situ-ation factors,technology development"power"is the internal situation factors.Under the influence of drive factors,operators in Yang Ling create modern farm this consciousness,and through the internal and external situation factors affect the subject consciousness to influence the behavior,finally com-plete the creation of Yang Ling modern farm.Accordingly,some suggestions are put forward for in-creasing funds,facilities,technical support and strengthening administrative management to promote the creation and development of farms.
Modern FarmCreating DriverCase StudyGrounded Theory