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现代农庄创建的驱动因素研究——一项多案例比较研究

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现代农庄的出现标志着一种全面多样的,集成了农业、旅游、文化等多种功能的现代化农业经营模式的形成,能够激励企业参与市场竞争,优化营商环境,是实现乡村振兴的重要途径.基于对杨凌示范区9家农庄深度访谈,应用扎根理论研究影响现代农庄创建的驱动因素.结果表明:对现代农庄的创建,农村发展的"引力"是内驱因素,城市发展受阻的"推力"是外部情境因素,技术发展的"助力"是内部情境因素.在内驱因素影响下,经营主体产生创建现代农庄的意识,并通过内外情境因素影响主体的意识来影响其行为,最终完成现代农庄的创建.最后提出了增加资金、设施、技术支持,强化行政规范管理等促进农庄创建和发展的建议.
The Driver of Modern Farm Creation:A Multi-case Comparative Study
The emergence of modern farms marks the formation of a comprehensive and diversified mod-ern agricultural operation mode that integrates agriculture,tourism,culture and other functions.It can encourage enterprises to participate in market competition,improve the business environment,and is an important way to realize rural revitalization.Based on the in-depth interview data of 9 farms in Yang Ling demonstration area,this study applied rooted theory to study the driving factors affecting the es-tablishment of Yang Ling modern farms.Found:the creation of Yang Ling modern farm,Yang Ling development"gravity"is the flooding factors,urban development blocked"thrust"is the external situ-ation factors,technology development"power"is the internal situation factors.Under the influence of drive factors,operators in Yang Ling create modern farm this consciousness,and through the internal and external situation factors affect the subject consciousness to influence the behavior,finally com-plete the creation of Yang Ling modern farm.Accordingly,some suggestions are put forward for in-creasing funds,facilities,technical support and strengthening administrative management to promote the creation and development of farms.

Modern FarmCreating DriverCase StudyGrounded Theory

汪红梅、殷切

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西北农林科技大学 经济管理学院,陕西 咸阳 712100

现代农庄 创建驱动因素 案例研究 扎根理论

2024

科技创业月刊
湖北省科技信息研究院

科技创业月刊

影响因子:0.254
ISSN:1672-2272
年,卷(期):2024.37(8)