A Study on the Impact of Digital Transformation on Enterprises'Ambidextrous Innovation:Based on the Moderating Role of Product Competition Market
In the wave of the digital economy era,innovation stands as the core driving force for sustain-able enterprise development.Digital transformation,as an emerging strategic option,is progressively revealing its immense potential as a pivotal driver in stimulating enterprises'ambidextrous innovation.Using data from A-share listed companies between 2011 and 2020 as the research sample,this study empirically examines the impact of digital transformation on enterprises'ambidextrous innovation,and explores the moderating role of product market competition in this process.The results show that digit-al transformation can significantly enhance enterprises'exploratory and exploitative innovation.Intense product market competition positively strengthens the impact of digital transformation on enterprises'ambidextrous innovation,and this strengthening effect is more evident in private enterprises.Moreo-ver,compared to exploitative innovation,the effect of exploratory innovation is more significant.The research conclusions provide theoretical support and practical guidance for enterprises to undergo digital transformation and enhance enterprises'ambidextrous innovation capabilities.
Digital TransformationAmbidextrous InnovationProduct Market Competition
万方数据
