Research on the Configuration Path of"Greenwashing"Behavior of Pharmaceutical Manufacturing Enterprises:Qualitative Comparative Analysis Based on MOA Theory
Research on the Configuration Path of"Greenwashing"Behavior of Pharmaceutical Manufacturing Enterprises:Qualitative Comparative Analysis Based on MOA Theory
In order to explore the influencing factors of corporate greenwashing,this paper takes 48 pharmaceutical manufacturing enterprises in 2022 as the research object,takes MOA theory as the the-oretical basis,and uses the method of fsQCA to explore the impact of the combination of three factors:motivation,opportunity and ability on corporate greenwashing.The results show that a single factor is not a necessary condition for the high"greenwashing"behavior of pharmaceutical manufacturing enter-prises;There are three paths to drive the"greenwashing"behavior of pharmaceutical manufacturing enterprises,which are named as"one dominant force under external pressure","isomorphic pressure and environmental regulation co-drive",and"external pressure and internal checks and balances".There is a substitution effect for profitability and isomorphic pressure.Both can lead to"greenwashing"behavior in a combination of weak equity checks and balances and strong media supervision.The con-clusions of this study are helpful to enrich the relevant research on the driving factors of corporate greenwashing behavior from the perspective of configuration,and provide strategic reference sugges-tions for the governance of corporate greenwashing.
关键词
医药制造企业/ESG理念/定性比较分析(QCA)/MOA理论模型
Key words
Pharmaceutical Manufacturing Enterprises/ESG Concept/Qualitative Comparative Analysis(QCA)/MOA Theoretical Model
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