A Study on the Impact of Government Subsidies on Technological Innovation and Consumer Purchasing Power under Different Power Structures
The channel power structure plays a pivotal role in determining the product technology innovation and marketing investment strategies of the supply chain,and is directly related to the profit of supply chain members.Based on the Stackelberg game theory,two supply chain decision-making models under different power structures are constructed:the manufacturer-led model and the retailer-led model.Under each power structure,this paper only considers three scenarios:government subsidies for manufacturers,subsidies for consumers,or no subsidies.The impact of different government subsidy strategies on the supply chain is studied.The results show that:① When retailers are the leaders,compared with the scenario of no govern-ment subsidies,subsidies for manufacturers or consumers can both enhance the level of product technology innovation,and the two levels are equal.Regardless of whether subsidies are given to manufacturers or con-sumers,manufacturers and retailers achieve the greatest profits when they are leaders respectively.②Com-pared with the no-subsidy scenario,government subsidies can significantly increase consumer purchasing power,the profits of manufacturers and retailers,the level of technological innovation,and the level of mar-keting investment.③The level of product technology innovation,consumer purchasing power,and the prof-its of supply chain members all increase with the increase in sensitivity to technological innovation and mar-keting investment.The levels of technological innovation and marketing investment in the supply chain do not follow a fixed high-low order but are jointly influenced by consumers'sensitivity to technological innovation and marketing investment.
Power StructureGovernment SubsidiesProduct Technology InnovationConsumer Pur-chasing Capacity
万方数据
维普
