首页|数字创业画布:一个用于诊断和改进数字创业过程的模型框架

数字创业画布:一个用于诊断和改进数字创业过程的模型框架

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随着数字经济的快速发展,数字创业已成为全球经济的重要推动力量.基于创业过程理论,提出"数字创业画布"模型,系统分析数字创业过程中的价值发现、价值创造、价值传递和价值捕获四大核心环节.通过对数字创业过程的梳理,提出该模型不仅有助于识别市场需求和优化资源配置,还为数字创业者提供了改进产品和创业策略的理论依据.数字创业的成功不仅依赖技术创新,还需要敏锐的需求洞察和灵活的战略调整.通过构建"数字创业画布"模型,扩展了商业模式画布的应用,为学术界提供了新的研究工具.
The Digital Entrepreneurship Canvas:A Model Framework for Diagnosing and Improving the Digital Entrepreneurship Process
With the rapid development of the digital economy,digital entrepreneurship has become a sig-nificant driving force for the global economy.Based on the entrepreneurial process theory,this paper proposes the"Digital Entrepreneurship Canvas"model,systematically analyzing the four core stages of the digital entrepreneurship process:value discovery,value creation,value delivery,and value capture.Through an examination of the digital entrepreneurship process,the paper suggests that this model not only helps identify market demands and optimize resource allocation but also provides theoretical guid-ance for improving products and entrepreneurial strategies.The success of digital entrepreneurship de-pends not only on technological innovation but also on keen demand insights and flexible strategic ad-justments.The theoretical contribution of this paper lies in extending the application of the business model canvas and providing new research tools for academia.

Digital EntrepreneurshipDigital Entrepreneurship CanvasBusiness ModelEntrepre-neurial Performance

余嘉琦、杨芳

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中国人民大学财政金融学院,北京 100872

北京交通大学经济管理学院,北京 100080

数字创业 数字创业画布 商业模式 创业绩效

2024

科技创业月刊
湖北省科技信息研究院

科技创业月刊

影响因子:0.254
ISSN:1672-2272
年,卷(期):2024.37(12)