共同富裕背景下基于4Ps理论的大学生返乡创业策略研究
A Study on Entrepreneurship Strategies for College Students Returning Home Based on the 4ps Theory in the Context of Common Prosperity
练芳芳1
作者信息
- 1. 杭州职业技术学院 浙江 杭州 310018
- 折叠
摘要
浙江省高质量发展建设共同富裕示范区的实施方案,为大学生返乡创业带来了新的机遇和挑战.文章以产品、价格、渠道、促销为维度,通过4Ps理论对大学生返乡创业的具体内容进行具体分析,找出可创业的具体产品,通过价格、渠道、促销策略来提升产品关注度,提高产品销售额,从而提高大学生返乡创业的成功率和融合速度.
Abstract
The implementation plan for building a demonstration zone for common prosperity through high-quality development in Zhejiang Province has brought new opportunities and challenges for college students to return home and start businesses.This article takes product,price,channel,and promotion as dimensions,and analyzes the specific content of college students returning to their hometowns for entrepreneurship through the 4Ps theory.It identifies specific products that can be started,enhances product attention and sales through price,channel,and promotion strategies,thereby improving the success rate and integration speed of college students returning to their hometowns for entrepreneurship.
关键词
共同富裕/4Ps理论/返乡创业Key words
common prosperity/4Ps theory/returning hometowns for entrepreneurship引用本文复制引用
基金项目
2023年浙江省中华职业教育科研项目课题(ZJCV2023C17)
2022年度杭州市哲学社会科学常规性规划课题(M22JC057)
出版年
2024
NETL
NSTL
万方数据