A Study on Entrepreneurship Strategies for College Students Returning Home Based on the 4ps Theory in the Context of Common Prosperity
The implementation plan for building a demonstration zone for common prosperity through high-quality development in Zhejiang Province has brought new opportunities and challenges for college students to return home and start businesses.This article takes product,price,channel,and promotion as dimensions,and analyzes the specific content of college students returning to their hometowns for entrepreneurship through the 4Ps theory.It identifies specific products that can be started,enhances product attention and sales through price,channel,and promotion strategies,thereby improving the success rate and integration speed of college students returning to their hometowns for entrepreneurship.
common prosperity4Ps theoryreturning hometowns for entrepreneurship
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