Research on Brand Building of Party Building Work in Private Universities——Taking Private Universities in Guangdong Province as an Example
With the development of the times and the continuous deepening of education reform in China,the work of private universities has entered a stage of high-quality development.Strengthening and improving the party building work in schools is of great significance for promoting the high-quality development of private universities.However,due to factors such as short establishment time,slow development of schools,and weak teaching staff,there are deficiencies in the creation of party building brands in private universities.The article is based on 191 university party building literature from the CNKI database from 2012 to 2023,focusing on improving the quality of party building in private universities in Guangdong Province,investigating the current situation and problems of party building brand building,using CiteSpace software for literature statistical visualization and text measurement methods,summarizing the effectiveness of party building brand building,and exploring the laws and paths of party building brand building,In order to better implement the new era's new requirements for the distinctive development and brand enhancement of private universities in the future,and promote the comprehensive improvement of party building quality.
private universitiesparty building workbrandinghigh quality development