Research on the Teaching Reform Path of Economics and Management Courses under the Background of Industry Education Integration——Taking the Course of Market Research and Forecasting as an Example
Market research and prediction is the core course of the Marketing major at Hubei University of Automotive Industry.There are problems in the teaching,such as a disconnect between the teaching content and the actual needs of the industry,a lack of guidance from industry mentors,and insufficient scientific assessment methods.Based on this,the article proposes reform measures such as establishing a mechanism for updating textbook content,strengthening case studies and training teaching,establishing close connections with industry mentors,jointly formulating guidance plans,and introducing diversified assessments,in order to provide innovative ideas and practical paths for the teaching of business management courses in the context of industry education integration,and play a positive role in improving teaching quality and cultivating high-quality talents.
integration of industry and educationmarket research and forecastingteaching reform
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