Research on Coping Strategies for Online Public Opinion among College Students Based on the 4R Crisis Management Theory
As the forefront of ideological work,universities must firmly grasp the leading power of online ideological work and the initiative of online public opinion in their own hands.In recent years,there have been frequent issues with online public opinion among college students.In order to analyze the causes and propose reasonable countermeasures,this study is based on Robert Heath's 4R crisis management theory.By analyzing the characteristics of college students'online public opinion and combining the four stages of reduction,preparation,response,and recovery in the 4R crisis management theory,the problems of online public opinion are analyzed and corresponding strategies are proposed,to provide reference and guidance for better handling online public opinion among college students.
万方数据
维普
