Content Construction and Optimization Strategy of University Ideological and Political WeChat Official Account
WeChat official account is not only an important window for colleges and universities to adapt to the new media environment to carry out ideological and cultural work,but also an important carrier for colleges and universities to carry out ideological and political education for students in the mobile Internet era.Based on the calculation index data of WCI,this paper analyzes the content of some college ideological and political WeChat official account,and believes that the characteristics of the content construction of college ideological and political WeChat official account are mainly reflected in focusing on value shaping,being close to students'reality,highlighting the characteristics of the school,and adhering to the principle of original creation.However,there are also problems such as unbalanced and inadequate content construction,and the ideological leadership needs to be strengthened,which need to be optimized and improved from the aspects of advocating multi subject collaboration,student demand oriented,online and offline combination,and highlighting the educational function.
ideological and political WeChat official accountcontent constructionoptimization strategy
NETL
NSTL
万方数据
