Research on Teaching E-commerce Live Marketing in Vocational Schools from the Perspective of Internet Celebrity Economy
Based on the perspective of internet celebrity economy,this article delves into the teaching strategies of live streaming marketing in vocational e-commerce.Research suggests that to address industry challenges,teaching strategies should focus on integrating internet celebrity resources,strengthening content creativity and personalization,enhancing data analysis and precision marketing capabilities,and cultivating cross-border integration and innovative thinking.These strategies are crucial for improving students'practical skills and professional qualities,helping them better adapt to the rapid development of live streaming marketing.By implementing these teaching strategies,vocational schools are expected to cultivate more live streaming marketing talents with professional skills and innovative spirit,injecting new impetus into the sustainable development of the industry.
internet celebrity economysecondary vocational e-commerceshort videoslive streaming marketing
NETL
NSTL
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