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专创融合视域下课堂教学实践探索

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大学生作为新时代创新创业的主力军,其创业意愿的提升承载了社会的热切期望,而创业认知能力又对其有重要影响。本研究在对已有研究进行综述的基础上,从提升创业认知能力的角度对当前专业课程教学中专创融合教学改革实施的现状及问题进行分析,提出相关的改善建议,并以市场营销专业课程"新零售运营与实践"的课堂教学为例,为后续的专创融合在专业教学中的改革提供借鉴与参考。
Practical Exploration of Classroom Teaching from the Perspective of Integration of Specialization and Creativity
As the main force of innovation and entrepreneurship in the new era,the increase in entrepreneurial willingness of college students carries the fervent expectations of society,and their entrepreneurial cognitive ability has an important impact on them.Based on a review of existing research,this study analyzes the current situation and problems of the implementation of the integration of specialized and creative teaching in professional curriculum teaching from the perspective of enhancing entrepreneurial cognitive ability.Relevant improvement suggestions are proposed,and the classroom teaching of the marketing professional course"New Retail Operation and Practice"is taken as an example to provide reference and guidance for the subsequent reform of the integration of specialized and creative teaching in professional teaching.

integration of specialization and innovationentrepreneurial cognitive abilityentrepreneurial willingness

范孝雯

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湛江科技学院管理学院 广东 湛江 524088

专创融合 创业认知能力 创业意愿

湛江科技学院教学改革项目

JG-2022390

2024

科教导刊
湖北省科学技术协会

科教导刊

影响因子:0.225
ISSN:1674-6813
年,卷(期):2024.(19)
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