There are common problems in the teaching of marketing courses,such as a disconnect between theory and market,a single assessment method,and insignificant results.The article takes advertising courses as an example and combines them with the National College Student Advertising Art Competition to explore the application of the"course competition integration"teaching model in the teaching of marketing courses.Research has shown that the integration of curriculum and competition is mainly carried out from the dimensions of curriculum goal design,curriculum content integration,curriculum activity integration,and curriculum evaluation integration.
integration of classes and competitionsmarketing managementcourse designreform in education
NETL
NSTL
万方数据
