Contemporary art is not only an art form,but also a means of conveying ideas,culture,and values.Contemporary art has had a significant impact on the artistic creation of college students in terms of creative concepts,themes,forms,and processes.However,there are also challenges in maintaining the uniqueness of local culture,coping with the creative pressure brought by technological updates,and enhancing the depth and breadth of artistic creation.Colleges and universities should actively integrate into the development trend of contemporary art,guide students to view contemporary art objectively,take the essence and discard the dross,inherit and carry forward the excellent elements of traditional art,improve students'thinking ability and aesthetic quality in art creation,use the power of art to transmit positive energy,create art works with both Chinese characteristics and personal style,both contemporary characteristics and traditional aesthetics,both personal artistic value,and social connotation and ideological depth.