In the context of the new media era,college libraries are facing unprecedented challenges and opportunities.With the rapid development of information technology,the reading habits and ways of college students have changed significantly.As an important distribution center of knowledge and information,college libraries must keep pace with the times and actively explore the application of new media in reading promotion.Through the innovation and practice of reading promotion activities,college libraries can not only better meet the reading needs of college students,but also effectively promote the prosperity and development of campus culture.Based on this,this paper discusses the reading promotion strategy of college libraries under the new media perspective.