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新媒体视域下高校图书馆阅读推广策略研究

Research on Reading Promotion Strategies of College Libraries in the Perspective of New Media

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新媒体时代,高校图书馆面临前所未有的挑战与机遇.随着信息技术的迅猛发展,大学生的阅读习惯和方式发生了显著变化.高校图书馆作为知识与信息的重要集散地,必须紧跟时代步伐,积极探索新媒体在阅读推广中的应用.通过阅读推广活动的创新与实践,高校图书馆不仅能够更好地满足大学生的阅读需求,还能有效促进校园文化的繁荣与发展.基于此,文章就新媒体视域下高校图书馆的阅读推广策略展开深入探讨.
In the context of the new media era,college libraries are facing unprecedented challenges and opportunities.With the rapid development of information technology,the reading habits and ways of college students have changed significantly.As an important distribution center of knowledge and information,college libraries must keep pace with the times and actively explore the application of new media in reading promotion.Through the innovation and practice of reading promotion activities,college libraries can not only better meet the reading needs of college students,but also effectively promote the prosperity and development of campus culture.Based on this,this paper discusses the reading promotion strategy of college libraries under the new media perspective.

new mediacollege libraryreading promotionstrategy

陈亦婷

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东莞理工学院图书馆 广东 东莞 523808

新媒体 高校图书馆 阅读推广 策略

2024

科教导刊
湖北省科学技术协会

科教导刊

影响因子:0.225
ISSN:1674-6813
年,卷(期):2024.(29)