This article explores the construction of college memory for students in higher education continuing education.Based on the theory of collective memory,it analyzes the concept,function,and construction principles of college memory.The uniqueness of college memory for continuing education students and the importance of its construction are emphasized,highlighting the core role of memory construction in cultural inheritance,group identity,continuing education function,education brand enhancement,and campus culture creation.The construction subject and object,as well as the specific ways of transmission and display,are clarified with the aim of improving the quality and cultural connotation of continuing education.