The Mechanism of Digital Agricultural Technology Adoption in Family Farms Based on ISM-MICMAC Model Analysis
In order to explore the mechanism of digital agricultural technology adoption in family farms,the ISM-MICMAC model was used to obtain the factors at all levels and the driving force-dependence matrix by constructing the influencing factors system of technology adoption.The ISM hierarchical model shows that technical safety is the direct surface factor,social network,equipment operation ability,family income,cultivated land area,degree of organization,degree of land fragmentation,whether to participate in training,perceived technical usefulness and perceived technical ease of use are the middle-level indirect factors,family farmers'political identity,education level,age,number of family labor force,living location,government propaganda and guidance,government economic subsidies and infrastructure are the deep essential factors,which play a decisive role in technology adoption.The driving force-dependence matrix shows that the political identity and education level of family farmers are independent factors with high driving force and low dependence.Based on this,countermeasures such as improving digital infrastructure,strengthening publicity and promotion,carrying out education and training,and increasing policy support are proposed.
digital agriculture technologytechnology adoptioninfluencing factorsISMMICMAC
NETL
NSTL
万方数据
