The Impact of Social Network Structure on User Creative Quality in Online Knowledge Communities
The social relationships generated by individuals'connections with other users in online communities are an important factor affecting individuals'willingness to contribute and their ability to produce knowledge,but there is a lack of exploration and explanation in the academic community.Therefore,to purposefully advance the output of high-quality ideas in the online knowledge community,this paper distinguishes between objective and subjective quality of creativity,and explores the influence mechanism of social network structure of online community users on the two types of creative quality.With the Zhihu platform as the object,using 931 user data,based on social network theory,the influence of three network structure variables,namely,users'out-degree centrality,in-degree centrality,and strong relationship,on the objective quality of creativity and the subjective quality of creativity is explored,as well as the moderating role of users'community status in them.The results show that users'out-degree centrality positively affects the objective quality of creativity,while users'in-degree centrality positively affects the subjective quality of creativity;the number of users'strong relationships positively affects the objective quality of creativity and negatively affects the subjective quality of creativity;at the same time,community status strengthens the positive impact of users'out-degree centrality on the objective quality of creativity and the positive impact of users'in-degree centrality on the subjective quality of creativity,while it weakens the positive impact of users'strong relationships on the objective quality of creativity,but strengthens the negative impact of users'strong relationships on the subjective quality of creativity.This suggests that online community managers should consciously support and guide users to build their network structure from the three perspectives of out-degree centrality,in-degree centrality,and strong relationships,so as to provide high-quality creativity for the community in a sustained and stable manner.
online knowledge communitycreative qualitysocial network structurecentralitystrong ties
万方数据
维普
