Research on the Function Mechanism of Industrial Internet Platform Construction Enabling Enterprise Innovation from the Perspective of Value Proposition Change
Based on the public data of A-share listed companies of manufacturing industry in China from 2018 to 2020 under the perspective of platform theory,the application forms of IIOT platform are divided into two types:self-owned platform and participation in third-party platform,and the impact of the two forms of IIOT platform application on different aspects of enterprise innovation is discussed.And then supported by the value co-creation theory,the paper takes the value proposition as the intermediary variable and tests the path mechanism of the impact of IIOT platform on enterprise innovation.The results show as follows:Compared with the adoption of third-party IIOT platform,self-owned platform is more helpful to promote enterprise innovation.And the value proposition plays a partial intermediary role in the relationship between the ownership of IIOT platform and enterprise innovation.Compared with the third-party platform,self-owned platform firms can have more advantages in changing their value proposition and promoting their innovation by attracting users to participate in value Co-creation process.
Industrial Internet of Things(IIOT)Platformenterprise innovationdigital innovation capabilityvalue proposition
万方数据
维普
