Research on the Function Mechanism of Industrial Internet Platform Construction Enabling Enterprise Innovation from the Perspective of Value Proposition Change
Research on the Function Mechanism of Industrial Internet Platform Construction Enabling Enterprise Innovation from the Perspective of Value Proposition Change
Based on the public data of A-share listed companies of manufacturing industry in China from 2018 to 2020 under the perspective of platform theory,the application forms of IIOT platform are divided into two types:self-owned platform and participation in third-party platform,and the impact of the two forms of IIOT platform application on different aspects of enterprise innovation is discussed.And then supported by the value co-creation theory,the paper takes the value proposition as the intermediary variable and tests the path mechanism of the impact of IIOT platform on enterprise innovation.The results show as follows:Compared with the adoption of third-party IIOT platform,self-owned platform is more helpful to promote enterprise innovation.And the value proposition plays a partial intermediary role in the relationship between the ownership of IIOT platform and enterprise innovation.Compared with the third-party platform,self-owned platform firms can have more advantages in changing their value proposition and promoting their innovation by attracting users to participate in value Co-creation process.
关键词
工业互联网平台/企业创新/数字创新能力/价值主张
Key words
Industrial Internet of Things(IIOT)Platform/enterprise innovation/digital innovation capability/value proposition
维普
万方数据