Influencing Factors of Originality's Perceived Value in Professional Virtual Communities:Regulatory Effects Based on the Feedback Type
Professional virtual community has become an important platform for individuals and enterprises to share knowledge.The community needs auxiliary contributors to understand the influencing factors of users'evaluation of creative value,but relevant studies are lacking so far.Therefore,in view of"what factors will affect the users'judgment of the perceived value of creativity",based on the information adoption model,online feedback behavior is divided into knowledge feedback and social feedback,and the textual logic is introduced as a new structural variable,this paper selects the"Segment Fault"as research object,and adopts Tobit regression model to perform empirical analysis.The results show that two types of online feedback behaviors,textual logic,and contributor's community engagement all have significant positive effects on perceived value.Among them,social feedback has a higher impact than knowledge feedback,but knowledge feedback has a more stable moderating effect;clear and organized text logic significantly and positively affects the perceived value of the idea;and the number of creative contributions under the same question continues shows a significant negative impact on the perceived value of creative contribution,while the number of fans and content richness have a significant positive impact on the creative perceived value.Accordingly,suggestions are put forward for community managers in providing the reference creative answer framework and the selection of creative contributors,and guiding the evaluation to create the atmosphere of knowledge exchange in the theory area.
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