科技管理研究2024,Vol.44Issue(7) :170-178.DOI:10.3969/j.issn.1000-7695.2024.7.020

基于UTAUT-VAM模型的中小制造企业云服务采纳意愿影响机制研究

Research on Influencing Mechanism of Cloud Services Adoption Intention of Small and Medium-sized Manufacturing Enterprises Based on UTAUT-VAM Model

王典威 乐红 周扬
科技管理研究2024,Vol.44Issue(7) :170-178.DOI:10.3969/j.issn.1000-7695.2024.7.020

基于UTAUT-VAM模型的中小制造企业云服务采纳意愿影响机制研究

Research on Influencing Mechanism of Cloud Services Adoption Intention of Small and Medium-sized Manufacturing Enterprises Based on UTAUT-VAM Model

王典威 1乐红 2周扬2
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作者信息

  • 1. 西北工业大学机电学院,陕西西安 710072;中国电子技术标准化研究院,北京 100007
  • 2. 中国电子技术标准化研究院华东分院,江苏苏州 215000
  • 折叠

摘要

基于整合型技术接受理论(UTAUT)和价值接受模型(VAM),构建中小制造企业云服务采纳意愿影响因素理论模型,根据影响中小制造企业云服务采纳意愿的因素提出了相关假设,并运用结构方程模型和Bootstrap方法进行相关的实证检验.结果显示:(1)绩效期望、努力期望、便利条件和社会影响对感知价值具有正向显著影响;(2)绩效期望、便利条件和感知价值对采纳意愿具有正向显著影响;(3)感知风险对感知价值和采纳意愿具有负向显著影响,努力期望和社会影响对采纳意愿影响不显著;(4)感知价值存在中介效应,努力期望和社会影响通过感知价值间接影响采纳意愿.研究结论在云服务建设、组织保障、政策制定等方面为中小制造企业提供上云实践参考.

Abstract

Based on the Unified Theory of Acceptance and Use of Technology(UTAUT)and the Value-based Acceptance Model(VAM),this paper uses Structural Equation Model and Bootstrap method to explore the influencing mechanism of the adoption intention of cloud services in small and medium-sized manufacturing enterprises.The results show that:performance expectancy,effect expectancy,facilitating conditions and social influence have a positive and significant impact on perceived value;perceived risk has a negative and significant impact on perceived value and adoption intention,while effect expectancy and social influence have no significant impact on adoption intention;perceived value has a mediating effect,and effect expectancy and social influence indirectly affect adoption intention through perceived value.The research conclusions provide practical guidance for small and medium-sized manufacturing enterprises in terms of cloud service construction,organizational guarantee,policy formulation,and other aspects.

关键词

中小制造企业/云服务/整合型技术接受理论模型(UTAUT)/价值接受模型(VAM)/采纳意愿

Key words

small and medium-sized manufacturing enterprises/cloud services/UTAUT model/VAM model/adoption intention

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基金项目

国家重点研发计划"国家质量基础的共性技术研究与应用"重点专项(2018YFF0213704)

江苏省工业和信息产业转型升级专项(JITC-1900AX2038/04)

出版年

2024
科技管理研究
广东省科学学与科技管理研究会

科技管理研究

CSTPCDCHSSCD
影响因子:0.779
ISSN:1000-7695
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