Research on Dual-Channel Green Supply Chain Decision-Making from the Perspective of Manufacturers'Digital Transformation
This research constructs an online and offline dual-channel green supply chain composed of a single manufacturer and a single retailer,in which the manufacturer occupies a dominant position in producing green products;and studies the dual-channel green supply chain decision-making.Further comparative analysis is conducted on the decision-making differences of the dual-channel green supply chain when the manufacturer carries out digital transformation and when it does not carry out digital transformation.The study found that:taking into account environmental value goals and economic value goals,when the value gain generated by digital transformation is within a certain range,green product manufacturers will have enough motivation to implement digital transformation.Through calculation example analysis,it is found that within a certain range,manufacturer profits and retailer profits increase with the increase in unit value gain brought about by digital transformation,and with the increase in the innovation level of digital transformation.As the market share of offline sales channels increases,manufacturers'profits first decrease and then increase,while retailers'profits continue to increase;and the profits of both increase with the increase of the cross-price sensitivity coefficient between channels.Based on the analysis results,the enlightenment of dual-channel green supply chain management from the perspective of manufacturers'digital transformation is proposed.
digital transformationdual channelsgreen supply chain
NETL
NSTL
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