The Influence of Environmental Regulation Intensity on the Two-Stage Product Pricing Decision of Enterprises'Greenwashing Behavior:A Case Study of Building Materials Enterprises
In order to explore the impact of different environmental regulation intensities on product pricing decisions of greenwashing behavior of building materials enterprises,a two-stage Stackelberg game model was constructed based on the spillover effect theory in which green behavior of building materials enterprises leads and greenwashing behavior of building materials enterprises follows.Moreover,from the perspective of different environmental regulation intensities,the optimal product pricing and maximum profits of enterprises under two stages of no environmental regulation and with environmental regulation are analyzed.The research found that:(1)The product pricing of the first stage of building materials enterprises will not be affected by the intensity of environmental regulations and the degree of greenwashing;the product pricing of building materials enterprises in the second stage is positively correlated with the intensity of environmental regulation and negatively correlated with the degree of greenwashing.(2)When the intensity of environmental regulation is higher than the threshold,the product pricing of building materials enterprises that adopt greenwashing behavior is higher than the product pricing of building materials enterprises that adopt green behavior only in the second stage.(3)When the intensity of environmental regulation is higher than the threshold,regardless of whether the building materials enterprise adopts greenwashing behavior,the enterprise's product pricing in the second stage is always higher than the product pricing in the first stage.(4)The profits of building materials enterprises in the first stage will not be affected by the intensity of environmental regulation;environmental regulations will increase the profits of building materials enterprises in the second stage of green behavior and reduce the profits of building materials enterprises in the second stage of greenwashing. Therefore,it is recommended that the government strictly monitor price fluctuations of green building materials and implement price monitoring measures that match the intensity of environmental regulations.
NETL
NSTL
万方数据
