Research on the Influencing Mechanism of Soft Resources on Ambidextrous Innovation Capability of Platforms Based on the Platform Economy
Based on the resource-based view and ambidextrous innovation theory,this paper examines four dimensions of soft resources:platform strategy,platform leadership,platform bilateral market,and platform knowledge.It introduces resource integration as an intermediary variable and knowledge potential difference as a moderating variable to construct the"soft resources-platform ambidextrous innovation capability"relationship model.Through the analysis of 314 valid questionnaires,the study found that:(1)platform strategy,platform bilateral market,and platform knowledge significantly and positively promote platform ambidextrous innovation capability,while platform leadership significantly and positively promotes incremental innovation capability;(2)platform strategy,platform bilateral market,and platform knowledge can enhance ambidextrous innovation capability through resource integration,indicating that resource integration plays an intermediary role;(3)knowledge potential difference negatively moderates the relationship between soft resources and ambidextrous innovation capability.It provides theoretical reference for platform enterprises to integrate soft resources to enhance their ambidextrous innovation capability.
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