Empirical Study on Knowledge Sharing Behavior of Virtual Community Users Based on Social Cognitive Theory
On the basis of existing literature and social cognitive theory, we built a conceptual model of the virtual community users' knowledge sharing behavior, and proposed some hypotheses. We designed a questionnaire about the knowledge sharing behavior of virtual community users, and used SPSS 17. 0 and Amos 17. 0 to analyze the collected data. We found that community climate (reciprocity, fairness and innovation) has significant positive effects on knowledge sharing behavior, self-efficacy and outcome expectation; self-efficacy has significant positive effects on knowledge sharing behavior and outcome expectations outcome expectation has no significant positive influence on knowledge sharing behavior.
Virtual Communitythe Social Cognitive theoryKnowledge Sharing Behavior
NETL
NSTL
万方数据
维普
