摘要
中国企业面临绿色技术创新动力不足的问题.从信号传递视角出发,探讨平台生态嵌入度对企业绿色技术创新的影响及作用机制.对2010-2022年中国沪深A股工业上市企业进行实证分析,结果发现,平台生态嵌入度对企业绿色技术创新具有显著正向影响,不仅能够促进企业突破式绿色技术创新,而且可以促进渐进式绿色技术创新.同时,社会责任会强化平台生态嵌入度对企业突破式绿色技术创新的正向影响,但对企业渐进式绿色技术创新的增强效应不显著,行业管制则会弱化平台生态嵌入度对企业突破式绿色技术创新和渐进式绿色技术创新的正向影响.
Abstract
In order to achieve high-quality economic development in China,it is critical to promote green and low-carbon e-conomic and social development.However,the green technology innovation of Chinese enterprises faces the problem of in-sufficient power in practice.Under the guidance of platform rules,embedded enterprises can use the reputation mecha-nism of the platform to build an effective signal transmission mechanism of product quality and honest behavior,which can effectively solve the problem of market information asymmetry and make up for the motivation insufficiency of corporate green technology innovation.However,there is no research on the impact of platform ecological embedding on enterprise green technology innovation from the perspective of signal transmission.Therefore,this study discusses the specific mech-anism of platform ecological embedding in corporate green technology innovation from the perspective of signal transmis-sion for the first time,which will provide new ideas and strategies for the theoretical research and practice of corporate green technology innovation.This study collects the latest data,conducts a detailed study on the A-share industrial listed companies from 2010 to 2022,and obtains 23 676 sample observations.Platform ecological embedding is the core explanatory variable in this stud-y,but relevant quantitative research is relatively rare;thus,the study takes the frequency ofkeywords related to platform ecological embeddedness as an alternative indicator of corporate platform ecological embeddedness.It uses the OLS multi-ple regression estimation method to empirically explore the impact and mechanism of platform ecological embedding on corporate green technology innovation,and examines the moderating effect of corporate social responsibility and industrial regulation on the relationship between platform ecological embedding and green technology innovation.It is found that,firstly,platform ecological embedding can promotes green technology innovation significantly in en-terprises.Moreover,the platform ecological embedding can significantly enhance the breakthrough and incremental green technology innovation of enterprises.Secondly,for corporate green technology innovation,social responsibility enhances the positive impact of platform ecological embedding,especially in encouraging breakthrough green technology innovation.However,its impact on incremental green technology innovation is not significant.Thirdly,in industries with relatively loose regulations,the improvement of platform ecosystem embedding has a more significant driving effect on green tech-nology innovation,especially in encouraging breakthrough green technology innovation with a higher R&D level.Therefore,enterprises should utilize the platform ecosystem to improve the accuracy of enterprise decision-making,enhance information transparency to promote cooperation,enhance the learning ability to cope with uncertainty,and con-tinuously improve the level of platform ecosystem embedding.In terms of industrial regulation,on the one hand,it is nec-essary to establish a policy system that combines technology innovation policies and industry policies to promote enterpri-ses to accept marketization and digital platforms,and thus move towards high-quality development;on the other hand,the study puts forward increasing the intensity of product market competition with less strict industry regulations and en-hancing the positive effect of platform ecological embedding on green technology innovation of enterprises so as to create a more favorable business environment for market competition.Different from previous studies,this study uses signal transmission theory to empirically analyze the positive impact of platform ecological embedding on corporate green technology innovation,thus enriching the research viewpoints and conclusions related to platform ecological embedding,and providing theoretical reference for further driving enterprises to achieve a win-win outcome of economic and environmental benefits in the era of platform economy.Then,from the per-spective of embedded enterprises,it discusses the impact of platform ecological embedding on corporate green technology innovation for the first time,with emphasis on both the signal transmission function of platform ecological embedding,and information asymmetry between embedded enterprises and other stakeholders.Thirdly,for the first time,this study explores the use of corporate social responsibility to measure signal transmission quality and industry regulation level to measure signal transmission quantity.Lastly,to fill the research void of the influence of multiple stakeholders in the plat-form ecology on embedded enterprises,this study explores the heterogeneous impact of signal transmission on green tech-nology innovation in different dimensions,and provides theoretical suggestions for the application of two-dimensional green technology innovation in the field of information asymmetry.
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